Philip Reese conducted internal stakeholder research to understand the company’s key differentiators. We then conducted a social media mining project to find and engage prospective attendees for a major industry event.
Philip Reese brought company experts into the sales conversation to jumpstart problem-solving and demonstrate value on-site during the event
Philip Reese revamped company websites to align its brands and developed a social media-driven affinity market program to attract prospects.
The company’s sales pipeline increased by 37 prospects, each valued at $1-5MM annually at a single industry event.