Winning the compliance game
A Fortune 500 technology corporation was experiencing intellectual property loss because of employee non-compliance with security protocols. They needed an engaging approach to improving training and awareness.
Research
PPhilip Reese conducted depth interviews with internal stakeholders in the U.S., China, and Great Britain to understand perceptions of the concept, cultural design preferences, and positioning.
- Competitive Analysis
- Digital Qualitative
- Geo-Spatial Analysis
- In-Context Product Use
- Journey Mapping
- Rapid Concept Iteration
- Secondary Research
- Social Media Mining
- Ethnography
- Interviews & Focus Groups
Insights
Philip Reese found that gameplay would work across the markets. We also learned that certain color and graphical treatment preferences should be accounted for to increase engagement and avoid alienation across all markets.
Strategy
Philip Reese collaborated with the client team to develop a unique, game-based training and communications program that was designed to increase awareness across globally dispersed business units.
Results
The training game was implemented on three continents and the supporting communications program was deployed across 22 countries and earned a company award for its effectiveness.