PPhilip Reese conducted depth interviews with internal stakeholders in the U.S., China, and Great Britain to understand perceptions of the concept, cultural design preferences, and positioning.
Philip Reese found that gameplay would work across the markets. We also learned that certain color and graphical treatment preferences should be accounted for to increase engagement and avoid alienation across all markets.
Philip Reese collaborated with the client team to develop a unique, game-based training and communications program that was designed to increase awareness across globally dispersed business units.
The training game was implemented on three continents and the supporting communications program was deployed across 22 countries and earned a company award for its effectiveness.