About us

Expert researchers and strategists dedicated to your growth

Philip Reese is a boutique provider of qualitative research and insights. We are a nimble, virtual team that’s driven by what matters to our clients and their customers.

We conduct research digs nationally, using anthropology inspired methods that are designed to reveal what matters to important groups of people.

About Us

Our Story

Philip Reese was founded in 2007 by cultural anthropologist Paitra Russell, PhD and designer Joeffrey Trimmingham. We saw an opportunity to unite people-centered research with design principles to help organizations make sense of consumer behaviors that confounded them. 

We envision a world where the human story is always at the heart of important decisions. To make that vision a reality, our mission is to accelerate growth through deep human understanding.

We study, collect and document key human experiences. We create and share powerful, thought-provoking output about what we find with customers who use it to increase internal alignment, clarify the future of their work and drive the success of their efforts to innovate.

A significant aspect of our approach is focused on eliminating disparities. So, in addition to traditional consumer research, Philip Reese commits a sizable portion of our time and resources to helping nonprofits and foundations that work on human-centered issues such as education, housing, and poverty. 

Philip Reese Leadership

Paitra Russell, PhD

Principal Researcher

Trained in cultural anthropology at Harvard and the University of Chicago, Paitra has more than two decades of experience studying consumers’ lives, attitudes, activities, and environments.

After earning her PhD, she built and managed a successful in-context research practice for a Fortune 200 company, representing the voice of the consumer to senior leadership, brand managers and product developers. She is a seasoned and talented facilitator of interactions with consumers and an adept trainer for management teams in the art and science of observational research.

Paitra is passionate about understanding human experiences. When she’s not hanging out with consumers, you’ll find her reading sci-fi, writing creative nonfiction, or playing card games with her sons and husband.

Joeffrey Trimmingham, MFA

Lead Consultant

Joeffrey’s approach to consulting is grounded in his training in mathematics at Northwestern University, industrial design at the University of Illinois Chicago, and more than two decades of entrepreneurship and advisory experience.

After completing his master’s degree, he built an award-winning design and branding agency. The company served more than 200 clients including small businesses, nonprofits, and Fortune 500 companies. Joeffrey works as an advisor to business leaders, helping them to uncover opportunities to improve their results.

Joeffrey loves great design and music. He enjoys traveling to new spots, binge-watching thought-provoking series and playing card games with his sons and wife.

Some of the brands that are leveraging our insights

Let's Talk

If you need comprehensive research and insights to achieve your goals or have questions about our services, we are here to help. Leave us a message below and we’ll respond back with lightening speed. You may also reach out to us by calling 888-445-6111.