Case study

Manufacturing company builds sales

Coming off a recent acquisition, a global manufacturer of medical instrument components wanted to understand how to stand out and drive new sales opportunities in a highly commoditized sector.

A Medical Manufacturer Fills Its Sales Pipeline
A Medical Manufacturer Fills Its Sales Pipeline

Research

Philip Reese conducted internal stakeholder research to understand the company’s key differentiators. We then conducted a social media mining project to find and engage prospective attendees for a major industry event.

  • Competitive Analysis
  • Digital Qualitative
  • Geo-Spatial Analysis
  • In-Context Product Use
  • Journey Mapping
  • Rapid Concept Iteration
  • Secondary Research
  • Social Media Mining
  • Ethnography
  • Interviews & Focus Groups

Insights

Philip Reese brought company experts into the sales conversation to jumpstart problem-solving and demonstrate value on-site during the event.

Strategy

Philip Reese revamped company websites to align its brands and developed a social media-driven affinity market program to attract prospects.

Results

The company’s sales pipeline increased by 37 prospects, each valued at $1-5MM annually at a single industry event.

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